Food, Wine, Rock & Roll

Part food blog, part jam session

At this point, some of you may be wondering how in the world I know about so many wineries and wines.  You may also be wondering how I can afford to keep so many wines on hand to try out with my various dishes.  I can assure you, I am NOT a wine aficionado nor am I independently wealthy (remember, I am a teacher).  But I do have a few secrets and I have finally decided to share my secrets with you, especially those of you who enjoy wine but are never sure what to get (or those who are in a rut).

Are you ready?

Secret #1: You must be willing to try new things, even if you’ve never heard of it.  Be adventurous!  I can’t even begin to say how many times I’ve been wine shopping, saw a wine I had never heard of, decided to go for it & ended up LOVING it.

Secret #2: Don’t be embarrassed to ask for advice from the people who work at the store.  Most of the time, the employees at liquor stores, wine stores, and higher end grocery stores (Central Market, etc.) are very knowledgeable and can help you find something you will enjoy.

Secret #3 (this is the BIG one): shop at World Market.  I absolutely LOVE this store for anything and everything, but I especially love wine shopping there.  Why?  Because it is so easy to follow my first two secrets there.  It’s one thing to suggest being adventurous but, in today’s economy, it is difficult to “just go for it” when it comes to expensive wine (for me, $20-$30 is expensive).  The wonderful thing about World Market is that they ALWAYS have a large selection of wines on sale.  And I’m not just talking a little bit.  Wines that are normally in the $20-$30 range are often on sale for $10.  In fact, it is not unusual to find quality wine on sale for $5.  It’s very easy to be adventurous when the wine is only $5.

In addition to their normal reduced pricing, you can get additional savings if you belong to the “Explorer Reward Club.”  I am not normally one of those people that will sign up for Reward Clubs because I get very irritated by all the spam e-mails and junk mail sent by most companies.  However, World Market is a company that truly seems to respect the privacy of their customers.  I do get e-mails when there are special deals coming up or when they have special coupon offerings but it certainly is not to the point of annoying.

If you want or need guidance, the people who work in the wine and beer section are generally incredibly knowledgeable, friendly, and always willing to help customers select the perfect wine for their tastes and needs.  On Saturdays, most World Market stores have wine tasting booths set up so you can try before you buy.

So there you have it: my secrets to wine shopping.  Hopefully, those of you hesitant wine-lovers out there can now go out and find something new and wonderful to brighten your meals.

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